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Evolution of our Logo

Conceived from a long-gone back of the napkin sketch the original color HTC logo was born for an art class project in 2021. It inspired the following logo which in turn got a B+. Anyway, with some constructive criticism, this amazing first look inspired a longgggg line of evolution.


As HTC was trying to brand itself as a Podcast and not just a H a T and a C we figured that maybe adding a microphone would maybe clue others in. While this is still present in our more current iterations White did not fit our primarily dark and colored shape. The use of white to space the letters and fill the empty C actually separated the microphone instead of aligning it.







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